Why Choose the Nordic Company
History – founded in the early 90’s and located in Madison, Wisconsin, right in the shadows of so many Scandinavian immigrant settlements, we have enjoyed a natural Midwestern link to our own Viking heritage. As Scandinavian Tour Operator Specialists, we have evolved a family business that maintains a deep passion and pride in those “roots” that literally drives are our expertise and love for traveling into this “very special part of the world”
Expertise – it has evolved from hundreds of staff trips to all of our destinations plus attending numerous yearly industry workshops. This is a never ending process as hotels, sights, transportation sources and new attractions often need regular on - site inspections. These visits provide us with a truly resourceful stable of up-to-date knowledge for our clients.
Reputation – we value our industry recognized professionalism having built a strong commitment to a responsive and reliable approach to providing creative itineraries, excellent suppliers, and seamless travel experience for our valued travelers. That’s possible with the right combination of sensitive and dependable destination knowledge coupled with a conscientious, meticulous, and friendly service level which has molded our company’s newest slogan: “The Journey is as important as the Destination”!